Doesn't it look fantastic? It's called Vacherin. There are several different types (this one is Vacherin Mont D'Or) but in general it's a kind of soft cheese with a harder crust, usually kept in a pine box.
The best way to eat it is to make small holes in the crust with a fork/knife, add like a glass of white wine and tuck some little pieces of garlic under the crust and bake it for like 25 minutes (180 °C). Sooo delicious!
Don't forget to wrap it in tin foil before you start pouring the wine! ;) And as you can see you can also add your favorite spices -- as it has quite a distinctive taste due to the wooden box and the fermenting process, it takes quite a lot of spices but the result is just wonderful.
Try it! Enjoy! ;)